Outcome
This project launched the LinkedIn Verifications API, letting verified professional identities travel beyond LinkedIn.
k
New users
New user account binds from the beta program
New partners
Partners signed up for our developer API, including Adobe
k
k
New users
New user account binds from the beta program
New partners
Partners signed up for our developer API, including Adobe
Outcome
This project launched the LinkedIn Verifications API, letting verified professional identities travel beyond LinkedIn.
k
New users
New user account binds from the beta program
New partners
Partners signed up for our developer API, including Adobe
k
New users
New user account binds from the beta program
New partners
Partners signed up for our developer API, including Adobe
North Star
North Star
North Star
Principles
Users are always aware and in control
Principle 1
Focus on display, not engagement
Principle 2
Earn the right to monetize
Principle 3
Verification is optional
Principle 4
Due diligence
Due diligence
Due diligence
Concepts
Outcome
Research and early testing revealed a familiar truth: if users don’t trust it, they won’t use it. I ran a risk workshop to align user, partner, and internal needs, which led us to focus on clearer branding tied to verification details, centralized management, and trust signals that show up exactly when users need them.
Outcome
Research and early testing revealed a familiar truth: if users don’t trust it, they won’t use it. I ran a risk workshop to align user, partner, and internal needs, which led us to focus on clearer branding tied to verification details, centralized management, and trust signals that show up exactly when users need them.
Testing limits
Testing limits
Testing limits
Concepts
Outcome
I teamed up with engineering to make API handshakes feel dependable, worked with brand to extend trust beyond the platform (without legal panic), and partnered with business development to design flows our partners were excited to sell.
Outcome
I teamed up with engineering to make API handshakes feel dependable, worked with brand to extend trust beyond the platform (without legal panic), and partnered with business development to design flows our partners were excited to sell.
Enabling partners
Enabling partners
Enabling partners
Beta & playbooks
Outcome
After a few months of spirited collaboration with partners and legal, we launched a beta with five partners to test, learn, and refine our focus. From that work, I translated partner learnings into an API playbook covering verification branding, interaction patterns, and UX best practices, helping teams drive adoption while keeping privacy and security clear and intact.
Outcome
After a few months of spirited collaboration with partners and legal, we launched a beta with five partners to test, learn, and refine our focus. From that work, I translated partner learnings into an API playbook covering verification branding, interaction patterns, and UX best practices, helping teams drive adoption while keeping privacy and security clear and intact.
Scaling up
Scaling up
Scaling up
Optimization
Outcome
Once we knew what was ready to scale (and what wasn’t), I shifted focus to the bigger picture: strengthening trust through features like trust scoring and a verification wallet, tightening handshake flows, exploring AI bot integrations, and bringing more visual consistency to the platform.
Outcome
Once we knew what was ready to scale (and what wasn’t), I shifted focus to the bigger picture: strengthening trust through features like trust scoring and a verification wallet, tightening handshake flows, exploring AI bot integrations, and bringing more visual consistency to the platform.
Takeaways
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Align across functions
I brought product, policy, brand, UX, and engineering together, ensuring the verification system worked for users while meeting technical and regulatory needs.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Align across functions
I brought product, policy, brand, UX, and engineering together, ensuring the verification system worked for users while meeting technical and regulatory needs.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Align across functions
I brought product, policy, brand, UX, and engineering together, ensuring the verification system worked for users while meeting technical and regulatory needs.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Takeaways
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Align across functions
I brought product, policy, brand, UX, and engineering together, ensuring the verification system worked for users while meeting technical and regulatory needs.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.
Shape strategy through design
I used early insights to influence how verification would scale, tying design choices directly to business and trust goals.
Align across functions
I brought product, policy, brand, UX, and engineering together, ensuring the verification system worked for users while meeting technical and regulatory needs.
Design for long-term impact
I focused on building scalable patterns that could evolve with new partners and regulatory shifts.
Proactively solve problems
Research and pilots surfaced gaps that weren’t on the roadmap, and I worked ahead to close them.